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Nurturing Societies Starts at Birth

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If you are a woman who has breastfed your baby, you will know that nothing beats the experience of meeting your baby’s gaze during this special time. The bond created is unique – a special divine language between mother and infant, without the need for words. You are communicating physically, mentally, and spiritually with your baby.
As your baby’s tiny hands rest on your body during breastfeeding, their sense of security increases and an everlasting bond is formed. This divine bond is the foundation for a solid and happy family. Strong and happy families are the heart of secure, well-functioning societies. 

This is why it’s important to encourage the work being done by various associations such as the Sharjah Breastfeeding Friends Society, which does everything it can to help educate and support women during this precious time. It ties in perfectly with the mission and aims of the UAE National Week of Breastfeeding, which in turn aligns with this year’s World Health Organization’s (WHO) call for making breastfeeding a shared responsibility by all at all levels. 

I believe breastfeeding is instrumental to the health and well-being of babies at the start of their lives and for their future development.  There are benefits for mothers too.  Several studies have shown that breastfeeding reduces the risk of obesity, type 2 diabetes, cardiovascular diseases, and even breast and ovarian cancers.  This is further evidence that we should communicate its benefits and do everything we can to support mothers during this period. 

This centuries’ long wisdom of breastfeeding has been challenged by varying alternatives, particularly the creation of infant milk formulas. Studies have been sponsored to extol its benefits, together with publicity campaigns targeted specifically towards mothers. These campaigns use clever messaging to try and link using milk formula with women’s empowerment and emancipation. To me, these are false prophets.

Now more than ever, the importance of building a healthy immune system is vital.  Breastmilk plays a significant role in developing robust health. In addition, we are living through a pandemic with no end in sight for the time being.  This means we need to do everything we can to strengthen our bodies to fight against infection.  

According to UNICEF, the good news is that COVID is extremely unlikely to be passed onto babies, even if the mother has the virus. Isn’t this a miracle in itself!

A covid infected mother does not need to worry about infecting her baby if she takes certain precautions such as hand washing and wearing a mask while feeding.  The benefits hugely outweigh the very slight risk. A UNICEF spokesperson recently remarked that breastmilk is like a baby’s first vaccine, ‘with all the essential nutrients, antibodies, hormones and antioxidants that help boost their immune system and provide protection against many infections.’ 

But, despite the multitude of benefits, for baby and mother, some women still face many obstacles to breastfeeding as mothers struggle to find the time and the suitable space to fulfill this natural duty. So, creating comfortable, hygienic, and private spaces for new mothers, whether at the office, or the shopping mall, should be a priority. There is no reason why women should suffer the indignity of desperately searching for somewhere to feed their baby or to express milk.  

In my home of Sharjah, we made making the emirate baby-friendly a priority because human development is an essential pillar of our overall development strategy. Since 2012 we have focused on making it easier for women to breastfeed in healthcare centers and public spaces such as workplaces, museums, restaurants, and parks. The initiative went hand in hand with the WHO’s campaign and is committed to supporting women before and after delivering babies. Sharjah has also made it a priority to train its healthcare workers and even prevented advertising for milk substitutes in healthcare centers. These efforts culminated in Sharjah being recognized as a baby friendly city and officially by UNICEF as Child- Friendly City in 2019. While we are honored with these recognitions, we are most delighted that the number of women breastfeeding their child at six months has tripled over a five-year period. That’s true impact!
 
I am proud of the work we are doing in Sharjah to support natural breastfeeding. I hope we are setting the right example for other emirates and countries to follow. We believe that “it takes a whole village to raise a child,” as the African proverb goes. Mothers cannot be expected to shoulder all the responsibility for the future health of our nation. We should all support women going through the early years of child-rearing because it is in the interests of society as a whole.  Even though bringing children into the world is extremely rewarding, it can be a very challenging time for women, so everyone, including governments and the private sector, should ensure breastfeeding is an easy and enjoyable experience for mothers.
About the Author
Her Highness Sheikha Bodour bint Sultan bin Muhammad Al Qasimi

Her Highness Sheikha Bodour bint Sultan bin Muhammad Al Qasimi

Her Highness Sheikha Bodour bint Sultan bin Mohammed Al Qasimi holds an esteemed position as the President of the American University of Sharjah. Her Highness also serves as the Chairperson of several key organisations, including the Sharjah Investment and Development Authority (Shurooq), the Sharjah Book Authority, and the Sharjah Research, Technology, and Innovation Park. Additionally, Her Highness is the Founder and CEO of Kalimat Group.
Her Highness is a member of the ruling family of Sharjah, the third-largest emirate by area in the United Arab Emirates.
Her Highness was listed as the 34th most powerful Arab woman in Forbes Middle East's 2014 ranking of the 200 Most Powerful Arab Women.
Her Highness Sheikha Bodour earned a Bachelor of Science with honours in Archaeology and Anthropology from the University of Cambridge in the United Kingdom, and a Master of Science in Medical Anthropology from University College London. She has also successfully completed publishing training courses at Columbia and Yale Universities in the United States.
Her Highness serves as the Vice Chairperson of the Board of Directors at the Sharjah Ladies Club, and she also holds the position of Chairperson for the Sharjah Child Friendly Emirate Campaign. Additionally, she leads the Organising Committee for the Knowledge Without Borders initiative.
In 2007, Her Highness established Kalimat, the first publishing house in the UAE dedicated to producing high-quality Arabic stories and books for children. Through this initiative, she aimed to enrich the literary landscape and inspire young readers with captivating tales.
Her Highness actively champions the integration of technology into education at both schools and kindergartens. She has spearheaded the expansion of Kalimat Group, which now includes “Horouf,” a dedicated institution aimed at fostering innovative use of the Arabic language in schools through smart applications.
In 2013, "Horouf" entered into a cooperation agreement with Samsung to supply handheld devices, smartphones, and related applications for use in schools and kindergartens.
Her Highness Sheikha Bodour is the founder and honorary president of the Emirates Publishers Association, which became a full member of the International Publishers Association in 2012.
In October 2014, she became the first Arab woman to be elected to the Executive Committee of the International Publishers Association.
She is also the founder and honorary president of the UAE Board on Books for Young People, the national branch of the International Board on Books for Young People.

Sheikha Bodour Al Qasimi serves as Chairperson of the Organising Committee of the Knowledge Without Borders initiative, launched under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, to promote awareness within the community of the importance of reading and culture.
Her Highness Sheikha Bodour bint Sultan bin Mohammed Al Qasimi was honoured with the Sharjah Government Communication Award 2025 in the category of Distinguished Personality in Government and Strategic Communication.
In recognition of her contributions to Arabic literature, Her Highness Sheikha Bodour received the “Personality of the Year” award at the Emirates Airline Festival of Literature in 2013, as well as the “Personality of the Year” award from the Sharjah Award for Educational Excellence in the same year.
In 2014, she was honoured with the Arab Woman Award in the category of education.
She was also selected among the 200 most influential Arab women in the family business sector in 2014, ranking 34th on Forbes Middle East’s list, in recognition of her role in founding and leading Kalimat Group.
She was further awarded “Personality of the Year” in the Tourism Sector, a category launched for the first time by the Sharjah Commerce and Tourism Development Authority, and presented to her during the Sharjah Tourism Excellence Awards ceremony in 2013.

 

November 05, 2021 / 3:35 PM

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