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Organised by the Sharjah Chamber of Commerce and Industry (SCCI), the festival will run until 25 March, with participation from major shopping malls, retail outlets, local and international brands, as well as productive families, entrepreneurs and small-business owners. The event will take place across all cities and regions of Sharjah, including the Central and Eastern regions, with support from government entities and the private sector.
Held under the theme “Ramadan Spirit in the Heart of Sharjah,” this year’s edition coincides with the UAE’s Year of Family. The festival aims to strengthen family bonds and promote social cohesion, while offering diverse retail options that meet household needs in a single destination.
The emirate-wide festival is part of the Sharjah Shopping Promotions 2025–2026 campaign, which began on 1 December and features raffle draws, cultural activities and competitions to reinforce Sharjah’s status as a leading tourism and shopping destination during Ramadan.
Among the key attractions are the “Young Influencer” initiative, which offers children an interactive platform to showcase their talents, and the “Your Iftar Is Ready” event, which reflects the humanitarian spirit of Ramadan and promotes community solidarity.
Visitors can also enjoy the “Ramadan Nights” exhibition at Expo Centre Sharjah, featuring prize draws and discounts on a wide range of products as part of efforts to strengthen the retail sector and enhance the shopping experience.
Festival activities will also extend to the Eastern Region through sporting, cultural and religious events, including the Sharq Ramadan Football Championship and the Dibba Al Hisn Ramadan Football Tournament. A youth tournament will encourage younger participants to adopt healthy lifestyles and strengthen their sense of belonging.
Programmes in the Eastern Region will also include a Qur’an recitation competition and events supporting productive families, alongside community activities that create an integrated Ramadan experience combining sport, entertainment and social engagement.