Design platform FROMM. and SPARK sign partnership deal in Milan

The agreement follows the SPARK delegation’s visit to Milan

The agreement follows the SPARK delegation’s visit to Milan to experience FROMM.’s activities across the city, including its multiple exhibitions and cross-cultural design initiatives connecting Msheireb and Milan.

To collaborate with SPARK on a dedicated programme focused on furniture and design

Through this partnership, FROMM.Lab, the educational and talent development arm of FROMM., will collaborate with SPARK on a dedicated programme focused on furniture and design. The initiative aims to support emerging talent, encourage creative exchange, and create new opportunities within the regional design sector.

With an established presence in Msheireb (Doha) and Milan, FROMM. continues to build bridges between regional creativity and international platforms. This partnership marks another step in expanding its long-term design ecosystem across the Middle East.

This partnership reflects vision to position Sharjah as a leading hub for creative industries and design-driven innovation

Hussain Al Mahmoudi, CEO of SPARK, added: “This partnership reflects our vision to position Sharjah as a leading hub for creative industries and design-driven innovation. Through BASE39, our dedicated creative ecosystem, we are building a platform that connects talent, industry, and global networks. Collaborating with FROMM. and FROMM.Lab allows us to create meaningful pathways for designers from our region to engage internationally, while bringing global creative energy back to Sharjah.”

“Signing this partnership in Milan during one of the most important global design moments, makes it especially meaningful. It reflects the growing interest in connecting our region’s creative talent with international platforms,” said Alia Rachid, Founder and CEO of FROMM.