Inanna unveils “Rose Water and Frankincense Water”

The event brought together a select group of guests for a first look at the new release, which draws on natural fragrances deeply rooted in regional heritage and expressed through Inanna's philosophy of memory, tradition and presence.

Celebrating the heritage and craft

The launch took place in Bayt Al Lulua, a restored heritage home, a setting that echoed the essence of the collection itself – a return to authenticity, craftsmanship and living traditions.

The house, originally built in 1925 and now serving as a cultural landmark for the brand, provided a fitting backdrop for a collection inspired by landscapes and practices that have shaped regional identity over generations.

Sheikha Bodour: "A living heritage, not a product”

Speaking at the event, Her Highness, Sheikha Bodour bint Sultan Al Qasimi, emphasised that the collection represents far more than a commercial launch.

“This is not simply a product unveiling but a moment that revives a heritage passed down through generations—shaped by people who worked with their hands, lived closely with the land, and understood the value of time, patience, and care,” she said.

She added that the collection is part of Inanna’s wider world, grounded in memory, authenticity, and presence and expressed through scent, design, and lived experience.

Fragrance inspired by land and tradition

The Rose Water and Frankincense Water collection draws on two of the region’s most symbolic natural ingredients.

The rose water is derived from the terraced gardens of Oman’s Jebel Akhdar, where roses are hand-picked during a brief seasonal harvest. Frankincense is sourced from the Dhofar region, collected from trees using traditional methods preserved over centuries.

Both ingredients have long been associated with calm, balance and emotional clarity, qualities the collection seeks to reinterpret in a contemporary way.

Contemporary expression of cultural continuity

With this launch, Inanna continues its commitment to preserving living heritage, not only through fashion and jewellery but also through a broader lifestyle philosophy.

The new collection reimagines traditional practices in a modern, portable form while retaining their cultural and emotional significance.

The cultural home for the brand

The evening was hosted at Bayt Al Lulua, a restored heritage residence in the Heart of Sharjah that serves as the cultural and symbolic home of Inanna.

The setting underscored the central theme of the collection—a return to grounded living close to land, body, and memory.

Availability

The full Inanna collection, including Rose Water and Frankincense Water, as well as its fashion and jewellery lines, is available at Bayt Al Lulua and on the brand’s official website.