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The season begins with special promotions on hotel stays, hospitality, and entertainment activities starting 26 May 2026. This will be followed by extensive discounts and exclusive promotions on well-known local and international brands from 1 July, alongside a varied programme of family events and tourism experiences designed for all age groups.
Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said that Sharjah continues to strengthen its position as one of the region’s leading family tourism destinations. This is due to its diverse tourism, cultural, entertainment, and environmental experiences, as well as its advanced infrastructure and growing hospitality sector.
He added that the 2026 summer promotions aim to deliver an exceptional season, enabling families and visitors to enjoy integrated experiences combining entertainment, relaxation, shopping, and exploration of the emirate’s attractions. He also noted that the campaign reflects Sharjah’s commitment to developing the tourism sector and supporting sustainable economic growth, while showcasing its natural, cultural, and modern leisure assets to attract more visitors locally, regionally, and globally.
Sharjah Summer Promotions 2026 includes a comprehensive programme of events and activities across major tourist and family destinations and shopping centres in the emirate. It also features hotel and hospitality promotions from participating hotels and resorts, along with entertainment activities, seasonal experiences, workshops, and children’s and family-focused events throughout the campaign period. Additional surprises will be announced during the season.
Visitors will also be able to explore key attractions, including Al Noor Island, offering a unique blend of nature, art, and culture; Pearls Kingdom Water Park, providing water-based fun for families and children; Sharjah City tourism facilities with varied experiences; and Mleiha National Park, which offers desert landscapes, heritage experiences, and outdoor adventures.
The campaign offers shoppers and visitors access to exclusive discounts across a wide range of products, including fashion, perfumes, accessories, electronics, and household goods. It also includes special deals at restaurants, cafés, and hotels, ensuring a complete summer experience combining shopping, entertainment, and hospitality at competitive prices.
The initiative aims to support the retail and tourism sectors and boost economic activity in the emirate through collaboration between public and private sector partners, strengthening Sharjah’s appeal as a preferred summer destination.
The organising committee has invited the public to explore all packages, discounts, and event details via the official website: www.shjsummer.ae. The site provides information on the campaign, entertainment programmes, tourism packages across the emirate, shopping destinations, and opportunities to participate in prize draws and win major rewards throughout the season.