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Sharjah Summer Promotions 2026 launches with 100-day season

May 26, 2026 / 2:58 PM
Sharjah Summer Promotions 2026 launches with 100-day season
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Sharjah24: The Sharjah Summer Promotions 2026 launches on 26 May 2026, featuring exceptional experiences and activities across the emirate. The event is jointly organised through a strategic partnership between the Sharjah Commerce and Tourism Development Authority and the Sharjah Chamber of Commerce and Industry, in cooperation with several government entities and private sector partners. The programme will run from 26 May to 31 August 2026, continuing for the first time for 100 consecutive days. It will involve a wide range of hotels, major shopping centres, retail outlets, and tourism and entertainment destinations across Sharjah.

The season begins with special promotions on hotel stays, hospitality, and entertainment activities starting 26 May 2026. This will be followed by extensive discounts and exclusive promotions on well-known local and international brands from 1 July, alongside a varied programme of family events and tourism experiences designed for all age groups.

A leading family tourism destination

Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said that Sharjah continues to strengthen its position as one of the region’s leading family tourism destinations. This is due to its diverse tourism, cultural, entertainment, and environmental experiences, as well as its advanced infrastructure and growing hospitality sector.

He added that the 2026 summer promotions aim to deliver an exceptional season, enabling families and visitors to enjoy integrated experiences combining entertainment, relaxation, shopping, and exploration of the emirate’s attractions. He also noted that the campaign reflects Sharjah’s commitment to developing the tourism sector and supporting sustainable economic growth, while showcasing its natural, cultural, and modern leisure assets to attract more visitors locally, regionally, and globally.

Integrated programme and diverse experiences

Sharjah Summer Promotions 2026 includes a comprehensive programme of events and activities across major tourist and family destinations and shopping centres in the emirate. It also features hotel and hospitality promotions from participating hotels and resorts, along with entertainment activities, seasonal experiences, workshops, and children’s and family-focused events throughout the campaign period. Additional surprises will be announced during the season.

Visitors will also be able to explore key attractions, including Al Noor Island, offering a unique blend of nature, art, and culture; Pearls Kingdom Water Park, providing water-based fun for families and children; Sharjah City tourism facilities with varied experiences; and Mleiha National Park, which offers desert landscapes, heritage experiences, and outdoor adventures.

Shopping and hospitality experiences

The campaign offers shoppers and visitors access to exclusive discounts across a wide range of products, including fashion, perfumes, accessories, electronics, and household goods. It also includes special deals at restaurants, cafés, and hotels, ensuring a complete summer experience combining shopping, entertainment, and hospitality at competitive prices.

The initiative aims to support the retail and tourism sectors and boost economic activity in the emirate through collaboration between public and private sector partners, strengthening Sharjah’s appeal as a preferred summer destination.

Public website and prizes

The organising committee has invited the public to explore all packages, discounts, and event details via the official website: www.shjsummer.ae. The site provides information on the campaign, entertainment programmes, tourism packages across the emirate, shopping destinations, and opportunities to participate in prize draws and win major rewards throughout the season.

May 26, 2026 / 2:58 PM

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