Mohammed bin Rashid highlights role of content creation

January 09, 2026 / 10:04 PM

Sharjah 24 – WAM: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, attended the fourth edition of the 1 Billion Followers Summit, the world’s largest gathering dedicated to the content creation economy.

Summit overview

Organised by the UAE Government Media Office, the summit is taking place in Dubai over three days at Emirates Towers, Dubai International Financial Centre, and the Museum of the Future, under the theme “Content for Good.” The event brings together more than 15,000 content creators and influencers, alongside over 500 speakers with a combined following exceeding 3.5 billion worldwide.

Content creation drives awareness and development

During his visit, Sheikh Mohammed emphasized that content creation plays a central role in shaping awareness, driving development, and supporting the future economy. He said: “We believe that true investment lies in investing in minds that transform talent into impact and ideas into sustainable projects, creating opportunities and driving growth.”

He added that the summit serves as a platform to equip youth with the tools for responsible content creation, while reinforcing the UAE’s position as a hub for visionaries, creatives, and those committed to serving humanity and creating hope.

Engagement with global platforms

Sheikh Mohammed toured dedicated spaces for major global social media platforms participating in the summit, including Snapchat, X, YouTube, TikTok, Google Gemini, Meta, Disney+, and Twitch. He was briefed on key initiatives such as the ‘1 Billion Acts of Kindness’ campaign, launched with MrBeast, which achieved over 170,000 humanitarian acts and more than 100 million views in three weeks.

AI and entrepreneurial initiatives

He reviewed the AI Film Award, launched with Google Gemini, the largest global award of its kind valued at $1 million, attracting over 30,000 participants from 116 countries. He also examined the Creators Ventures programme, which supports and accelerates businesses and individual entrepreneurial projects within the content economy.

Summit focus and participation

The fourth edition of the summit focuses on transitioning from content creation to impact creation through ‘Content for Good’ and integrating AI tools into content development. The event features over 580 sessions, including keynotes, roundtables, discussions, and workshops, delivered by more than 500 global speakers and experts. Sheikh Mohammed was accompanied by His Excellency Mohammad Al Gergawi, Minister of Cabinet Affairs, during his visit.