SAM highlights collaboration opportunities at World Travel Market

November 07, 2025 / 9:57 PM

Sharjah 24: Sharjah Asset Management (SAM) showcased opportunities for collaboration and knowledge exchange in investment, tourism, and hospitality during its participation in World Travel Market London 2025. The company’s presence at the event reflects its ongoing efforts to expand investments in these sectors and highlight its projects, achievements, and future plans.

Participation at a leading global event

Sharjah Asset Management, the investment arm of the Sharjah government, concluded its participation in one of the world’s premier tourism and travel events, which attracted decision-makers, investors, and industry experts from across the globe.

Series of strategic meetings

Represented by Salem Al Midfa, CEO of Corporate Communications and Customer Experience, and Mohammed Al Jarwan, Customer Experience Manager, the delegation held a series of meetings with local and international partners to explore collaboration opportunities and exchange expertise in investment, tourism, and hospitality.

Advancing investments and strategic partnerships

Salem Al Midfa stated that participation in World Travel Market supports Sharjah Asset Management’s efforts to enhance investments in hospitality and tourism, explore new opportunities aligned with sustainable economic development, and forge strategic partnerships. These efforts aim to strengthen Sharjah’s position as a regional hub for business and investment while promoting the emirate as an attractive destination for tourism and investment internationally.

Commitment to international engagement

The company’s participation underscores its commitment to engaging with global stakeholders, showcasing its projects and achievements, and fostering opportunities for collaboration and knowledge exchange across sectors.