SRTA launches promotional campaigns for AirBadminton World Cup

December 08, 2025 / 4:05 PM

Sharjah24: As part of its promotional and marketing preparations for the AirBadminton World Cup, scheduled to take place from 11 to 14 December on Khorfakkan Beach, the organising committee has launched a series of advertising campaigns in collaboration with the Sharjah Roads and Transport Authority (SRTA).

The campaign involves advertising the tournament on 54 public buses and taxis operated by the Authority, in line with the UAE Union Day celebrations. The initiative aims to strengthen marketing efforts, increase public awareness of the upcoming global event, and encourage greater public attendance.

Boosting audience engagement for a global sporting event

The Organising Committee confirmed that their partnership with the Sharjah Roads and Transport Authority demonstrates their commitment to employing extensive and innovative promotional methods. The initiative aligns with the tournament’s aim of expanding the sport's reach to a wider audience while promoting Khorfakkan as a unique destination for hosting international sporting events.