Apple partners with Google to upgrade Siri

January 12, 2026 / 11:01 PM

Sharjah 24 – WAM: Apple has signed a multi-year agreement with Google to integrate Gemini AI models into the next generation of Siri, marking a major shift in the company’s artificial intelligence strategy.

Gemini AI to power next-gen Apple intelligence

The partnership aims to enhance Siri and Apple Intelligence features across Apple’s ecosystem. For Google’s parent company, Alphabet, the deal strengthens its position in the global AI race, competing with rivals such as OpenAI.

Strategic shift for Apple

Facing pressure to advance its AI capabilities, Apple will rely on Google’s Gemini models and cloud infrastructure to support Siri’s most significant redesign yet. The updated assistant, expected later this year, promises more advanced and natural interactions.

Benefits for both tech giants

By outsourcing a key element of Apple Intelligence, Apple prioritises speed and competitiveness over its traditional in-house approach. For Google, the deal secures Gemini’s reach across hundreds of millions of high-end Apple devices, reinforcing its role as a leading AI platform provider.