SSSD's Intaj Centre launches printing workshop catalogue

May 05, 2025 / 2:46 PM

Sharjah24: The “Intaj (Production)” Centre of the Sharjah Social Services Department has released a comprehensive catalogue for its printing workshop, dedicated to supporting home-based businesses that are members of the Centre. The catalogue outlines a range of professional printing services available through the workshop, including high-quality printing on various materials such as mugs, bags, plaques, puzzles, and more, using state-of-the-art equipment.

Strengthening brand identity and market reach

Maryam Al Hammadi, Director of Intaj, explained that the new catalogue plays a key role in helping member families establish strong commercial identities. It enhances the visibility of their products and supports their expansion into wider marketing channels. The catalogue also facilitates online order placement via the Centre’s website and showcases the creative artistic concepts presented by the home-based businesses.

More than just financial and technical support

Al Hammadi emphasised that the role of Intaj extends far beyond providing financial and technical aid. It also offers advisory services in areas such as digital auditing, sales, and market expansion. These efforts aim to open new avenues for local home-based businesses to grow and thrive in the competitive marketplace.

Training and launch of the printing workshop

The printing workshop project was launched at the beginning of 2025. As part of the initiative, families enrolled under the Centre’s “Creativity Package”—one of five tailored support programmes based on specific business areas—received specialised training in printing techniques. Delivered by an expert team, the training focused on using the latest printing devices, creating designs, and marketing the final products through the department’s digital platforms. The Centre has since begun fulfilling orders from various institutions, government bodies, companies, and other clients.

Fostering creativity and professional development

Al Hammadi concluded by stating that the workshop aims to nurture the skills of home-based businesses and equip them with modern techniques that align with current market trends. The goal is to cultivate innovation, move beyond traditional crafting approaches, and provide families with the knowledge and resources necessary to develop and professionally promote their products.