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Held from December 8–10 at ADNEC Abu Dhabi, the Summit will feature over 430 speakers, 300 exhibitors, and 60,000 participants, covering how content is created, financed, taught, and trusted globally.
The Summit explores how AI is reshaping media consumption, communication, and daily work. Wayne Liang of HeyGen will present “The AI Avatar Era,” demonstrating how multilingual AI avatars enable creators and public figures to communicate at scale without compromising clarity. Daniil Shuleyko, CEO of Yango Group, will address “How AI is Transforming Content Consumption Behavior,” discussing how personalized feeds, multimodal tools, and generative systems shape audience habits. Duncan Clark of Canva and Flourish will present “The New Language of Work is Visual,” highlighting how visual-first platforms and creator culture are redefining professional storytelling. Derya Matras from Meta will explore “Superintelligence: The Next Frontier of Human Connection,” examining the intersection of AI, messaging, and wearable technology in communication and productivity. Saurabh Doshi of OptimizeGEO.ai will discuss “From Search to Chat,” explaining how large language models influence brand visibility and publisher relevance.
The Summit also examines how creators balance automation with human expression. Bart Yates and Dr. Lee Bofkin will explore “Hand-Crafted Content in the Age of AI,” emphasizing the enduring power of physical craft and emotional impact. Larry Adams and Cassiano Sala will present “AI as a Creative Collaborator, Not Just a Tool,” focusing on practical ways to pair AI experimentation with human direction. Ali Cheikhali and Hesham Ellabban will discuss “How to Tell Your Best Stories Ever,” showcasing how story development can be enhanced by AI while retaining human perspective. Sam Englebardt will explore “Advancing Human Possibility in the Agentic AI Era,” showing how adaptive AI can strengthen creativity and authenticity. Dr. Pippa Malmgren will examine “Building with Heartware,” discussing how innovation must align with human purpose, wellbeing, and ethical responsibility.
Panels at the Summit will address journalism, AI, and responsible communication. Faisal J. Abbas, Mina Al-Oraibi, and Luke Bradley-Jones will discuss “Navigating Journalism in a Changing News Business,” exploring how newsrooms can maintain trust and depth amid platform shifts and financial pressures. Sadeq Jarrar will present “Preparing Youth for a World of Infinite Information,” highlighting the need for media literacy as AI-generated content becomes harder to distinguish from verified information. Abdullah Alsabe and Omar Kaskas will discuss “Avoiding — The Real — Em — Dash,” focusing on the importance of empathy, intention, and clarity when using AI tools in media and communication.
The Summit will examine how new learning models and AI-driven workflows can strengthen the next generation of creators. Abdulla Alsharhan and Dr. Joleen Liang will explore “Future-Proofing Media’s Talent Pipeline,” focusing on building a workforce that can adapt to rapid technological changes and diverse audience needs.
Brendan “PLAYERUNKNOWN” Greene will deliver a keynote titled “Worlds Without End,” showcasing how new engines and data-driven design can support vast, immersive virtual spaces. His session will explore how players may one day create, shape, and inhabit planet-scale environments designed for millions of simultaneous participants.
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