Shams presents renewed media vision and key projects at Bridge

Shams’ participation highlights its strategic dedication to broadening its presence on major international platforms and showcasing its revitalised media ecosystem, innovative programmes, and initiatives aimed at empowering creators, startups, and media professionals.

Strengthening Sharjah’s position as a creative and innovative media hub

His Excellency Rashid Abdullah Al Obad, Director General of Sharjah Media City, affirmed that Shams’ presence at the summit underscores the significant progress it has achieved in media and digital content sectors. He highlighted the city’s focus on providing advanced media infrastructure that enables professionals and companies to produce efficiently and creatively.

Al Obad also mentioned that Shams’ comprehensive vision aims to attract global expertise, support startups, and promote the adoption of cutting-edge technologies—particularly artificial intelligence—to strengthen Sharjah’s position as a regional and international centre for creative content and the future of media.

Spotlighting Shams’ major projects and production ecosystem

Within an exhibition platform hosting over 300 leading companies in media, AI, gaming, creative technologies, and music, Shams will present several flagship projects endorsed by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Central to these is the landmark “Shams Studios” project, designed to establish a modern production ecosystem with cutting-edge filming spaces, post-production facilities, and specialised zones for editing, VFX, and sound design. The project aims to support regional and international productions to meet world-class standards.

Developing talent and supporting content creators

Shams will also showcase its extensive production facilities, including top-tier filming studios, audio recording rooms, broadcast areas, and a fully equipped podcast studio. The “Shams Training” initiative—aimed at developing media talent and preparing professionals for contemporary content industries—will also be highlighted.

The city will introduce specialised commercial licence packages tailored for entrepreneurs in the media and content sectors, offering flexible and supportive business arrangements for startups seeking to establish sustainable ventures.

AI, influencers and new creative tools in focus

Representing Shams, Abdullah Al Sharhan, Director of the Creative Services Department, will participate in a panel discussion on the role of artificial intelligence in the media sector. Shams will also highlight its “Influencers Room” initiative, an intensive training programme designed to equip local content creators with skills to meet the changing demands of the digital market.

Additionally, Shams will provide updates on its AI-powered platform “Create with Shams”, which offers innovative tools for creating and designing a wide range of audiovisual content.

A Global platform for collaboration and knowledge exchange

The Bridge Summit serves as a vital platform influencing the future of global media and content. It encourages dialogue, cooperation, and the sharing of expertise among industry professionals, promoting innovation across all parts of the media ecosystem.

Shams affirmed that its participation showcases its commitment to building international partnerships, expanding its global presence, and contributing to the growth of the UAE’s creative economy as a comprehensive media hub and nurturing environment for emerging talent.