Shams and Ziina collaborate to enhance digital payment solutions

This partnership reflects Shams’ continued commitment to building an integrated business ecosystem that supports entrepreneurs and SMEs by providing advanced services to accelerate digital transformation and strengthen market competitiveness. It also aligns with the UAE’s broader vision to advance a cashless, digital economy.

In this context, Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), said: “This partnership with Ziina reflects our ongoing commitment at Sharjah Media City (Shams) to providing a fully integrated business environment that supports the growth of companies and keeps pace with rapid digital transformation. We are committed to enabling entrepreneurs and SMEs to access innovative financial solutions that enhance operational efficiency and simplify daily transactions. Through this collaboration, we aim to deliver real value to our clients and contribute to the UAE’s vision of a fully digital economy.”

On the other hand, Tomas Roberio, Head of Partnerships at Ziina, commented:
“We are delighted to partner with Sharjah Media City (Shams), one of the region’s leading enablers of entrepreneurship and innovation. This partnership marks an important step in Ziina’s journey to expand its digital payment solutions across the seven emirates. As a UAE-built payments platform licensed by the Central Bank of the UAE, Ziina is focused on delivering secure, seamless financial experiences that help businesses manage payments efficiently. We look forward to supporting the Shams ecosystem with frictionless payment solutions that simplify operations and reinforce our commitment to enabling SMEs.”

Under this partnership, Ziina will provide advanced digital payment solutions that enable businesses to send, receive, and manage payments easily via a mobile-first platform designed for everyday use, helping to streamline financial operations and enhance the user experience.

As part of the collaboration, Ziina will also offer Shams clients an exclusive incentive of AED 10,000 in fee-free transactions, enabling businesses to explore and use the platform with no initial cost and encouraging wider adoption of digital financial solutions.

This partnership underscores Sharjah Media City (Shams)’ commitment to building strong strategic collaborations with leading companies across sectors, further strengthening Sharjah’s position as a regional hub for innovation, creativity, and entrepreneurship.

This partnership further reinforces Shams’ role as a key enabler of the media sector and of business growth, while strengthening Sharjah’s position as a regional hub for entrepreneurship and investment in the creative industries.