Shams, Emirates NBD partner to boost UAE entrepreneurs access

December 24, 2025 / 12:40 PM

Sharjah24: Sharjah Media City (Shams) has signed a Memorandum of Understanding (MoU) with Emirates NBD, one of the leading banking groups in the Middle East, North Africa and Türkiye (MENAT) region, to enhance financial accessibility for entrepreneurs, start-ups and SMEs operating within Shams’ ecosystem.

The agreement enables businesses registered under Shams to access Emirates NBD’s comprehensive range of business banking solutions with greater ease. Through API-based integration, Shams licencees can open business accounts and submit applications securely and efficiently, ensuring faster processing and a smoother onboarding experience.

As part of the collaboration, Shams clients will benefit from a dedicated point of contact at Emirates NBD, providing tailored banking support, faster response times, and services aligned with the needs of diverse business sectors.

Supporting growth and financial inclusion

Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), said the partnership reflects Shams’ commitment to building an integrated business environment that empowers entrepreneurs and supports sustainable growth through reliable financial solutions.

Hamad Mohammed Zayed, Group Head of Business Banking at Emirates NBD, said the collaboration underscores the bank’s commitment to supporting start-ups and SMEs by providing advanced digital banking services that help businesses start, scale and operate with confidence.