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The list of sponsors includes a select group of national and private institutions that support the media and creative landscape. The Gold Sponsor category includes Arada, Sharjah Islamic Bank, and Alef Group, reaffirming their commitment to supporting cultural and media initiatives, enhancing the Arabic content ecosystem, and empowering content creators to produce high-quality work that combines innovation and cultural value.
The list of silver sponsors also included Bee’ah Group and Studio International, reflecting their role in supporting creative projects and initiatives aimed at developing the media and creative industries, and contributing to the success of high-quality cultural events.
The Sharjah Broadcasting Authority (SBA), the strategic media partner for the awards ceremony, is participating by broadcasting the event live across its television channels and digital platforms, in addition to providing comprehensive media coverage including accompanying programmes, interviews, and special reports, thus contributing to conveying the award’s message and its cultural and creative objectives to a wide audience both within and outside the UAE.
Blinks, the official storytelling partner for the award, is also participating, reaffirming its role in supporting the local and Arab media landscape and keeping pace with the cultural and creative events hosted by the Emirate of Sharjah.
The partnership network also includes RODE, the award’s technology partner, along with Maraya, Edrak Media, the Arabian Gulf Mechanical Centre, and Hind Al Oud as supporting partners. This institutional integration reflects the level of support the award enjoys and reinforces its position as a leading Arab platform celebrating media creativity and content creators in the Arab world.
The House of Wisdom, a supporting partner, will host the second edition of the Shams Award for Arabic Content, embodying its cultural and intellectual role as a vital center for creativity and dialogue, and a platform that brings together thought, knowledge, and content creators. This aligns with the award’s mission to support Arab creative production and strengthens the Emirate of Sharjah’s position as a hub for culture, media, and creative industries.
The announcement of the event sponsors comes amidst ongoing preparations for the ceremony honouring the award winners. The second edition of the Shams Award for Arabic Content witnessed broad participation from various Arab countries and contributed to solidifying the award's position as a leading Arab initiative dedicated to supporting meaningful content and encouraging media production that combines quality and innovation.
His Excellency Rashid Abdullah Al-Obaid, Director General of Shams, affirmed that the partnerships supporting the award reflect the confidence of leading national and international institutions in Shams's mission and the award's cultural and media objectives. He noted that these partnerships form a fundamental pillar in enhancing the sustainability of creative initiatives, supporting Arab content creators, and empowering them to produce high-quality media content capable of competing regionally and internationally.
The Shams Award for Arabic Content is one of the initiatives launched by Sharjah Media City (Shams) to support Arab talent and encourage the production of meaningful content that reflects Arab cultural values and contributes to strengthening the presence of Arabic content at both the regional and international levels.