Menassah showcases Emirati creativity at Morocco and Kuwait fairs

November 20, 2025 / 11:53 AM

Sharjah24: Menassah Distribution Company participates in Morocco and Kuwait International Book Fairs, two important cultural events. The initiative demonstrates the company’s commitment to encouraging reading among children and youth and promoting creative Arabic content both regionally and internationally.

From 8 to 16 November 2025, Menassah showcased 536 titles from the latest releases of 72 Emirati publishing houses, totalling 2,971 books. The company provided innovative and inspiring content to young readers in Rabat, reinforcing its mission to foster creativity and a love of reading among children and young people across the Arab world.

Continuing the journey of knowledge in Kuwait

Menassah will continue its regional outreach at the Kuwait International Book Fair from 19 to 29 November 2025. Representing 60 Emirati publishing houses, the company will display 752 titles across a wide range of literary and knowledge genres, totalling 3,622 books aimed at readers of all ages.

Strengthening Arab publishing collaboration

His Excellency Rashid Al Kous, Director General of Menassah, stated that the company’s involvement aligns with its vision to support Emirati book creators and enhance collaboration between local and Arab publishers. He emphasised that providing high-quality creative and knowledge content helps foster culturally rich, reading-focused communities across the region.

Building modern distribution channels for the future

Through its comprehensive production, design, and distribution services, Menassah aims to develop modern, advanced distribution channels that align with the aspirations of the publishing industry. The company seeks to improve collaboration among authors, publishers, and distributors, driving transformative progress within the printing, publishing, and distribution sectors in the UAE and the broader Arab world.