Menassah enhances Emirati publishers presence at Al Ain Book Fair

By joining this major cultural event, Menassah demonstrates its strong support for Emirati authors and the local book industry. The festival features an exciting lineup of activities, including book fairs, discussions with authors, creative workshops, and family-friendly events, all set against the backdrop of Al Ain’s beautiful heritage sites.

Festival visitors have the chance to explore a wide range of topics and ideas through 494 titles that cover various fields of knowledge and literature. These books are some of the best offerings from participating publishing houses and together, they total around two thousand books. This collection showcases local talent and underscores how Emirati creativity is making its mark in both regional and international publishing.

Rashid Al Kous, the General Manager of Menassah, shared that the Al Ain Book Festival is a key opportunity for bringing the community closer to books and learning. He also noted Al Ain’s historical importance in preserving storytelling and literature through its traditional gatherings and markets, which have contributed to a rich cultural tradition that continues today with events like this festival.

Al Kous mentioned that the "Distribution Platform" is constantly improving its services to better share Emirati culture. Through its participation in the festival, Menassah aims to enhance the visitor experience and broaden the audience for Emirati authors and publishers, aligning with the festival’s vision of being a lasting hub for cultural creativity and interaction among publishers, writers, and readers.

Menassah works to showcase the latest Emirati publications at significant cultural events, both in the UAE and internationally. This effort is part of its goal to support Emirati publishers, enrich the cultural landscape, and help develop creative industries in the Emirates.