Zulal unveils new brand identity inspired by Mleiha dunes

January 15, 2026 / 2:21 PM

Sharjah24: Zulal Water has launched its new brand identity to mark 30 years since the opening of its production facility. The announcement was made by Ali Ahmed Al Mazmi, Production Lines Supervisor at the Zulal Water Factory, who said the refreshed identity draws inspiration from the sand dunes of Mleiha and the aesthetics of Arabic calligraphy.

Al Mazmi explained that the new logo reflects the heritage and symbolism of the Mleiha region, blending the flowing forms of desert dunes with the cultural depth of Arabic calligraphy. As part of the rebranding, Zulal has also introduced a newly developed eco-friendly bottle designed to align with sustainability principles and reduce environmental impact.

Natural sources and quality commitment

He noted that Zulal relies on natural underground water sources in the Hamdah area of Mleiha, ensuring consistent quality and stable characteristics through carefully controlled production standards. The updated identity reinforces the brand’s long-standing commitment to delivering high-quality bottled drinking water from source to consumer.

Looking ahead

Al Mazmi said the new identity balances pride in heritage with ongoing product and packaging development, strengthening Zulal’s position as a trusted local bottled water brand committed to quality and sustainability.