Sharjah Club, Hilal Group partner to launch an official fragrance

January 28, 2026 / 3:32 PM

Sharjah24: Engineer Ibrahim Mohammed Al Jarwan, Board Member of Sharjah Sports Club and Chairman of the Investment and Commercial Development Company, announced that Sharjah Sports Club has launched its official fragrance range in partnership with Mohammed Hilal Commercial Group, marking the club's first such initiative.

Two fragrances inspired by passion and victory

Speaking to Sharjah24, Al Jarwan expressed his pride in the partnership, which led to the launch of two fragrances. The first, titled “Al Malek Al Sharjawi” (The Sharjah King), reflects the club’s prestige and legacy, while the second, “Lahzat Fawz” (Moment of Victory), is inspired by triumph and achievement. Both scents were designed to inspire supporters and strengthen their emotional connection with the team.

More fan-focused initiatives to follow

Al Jarwan noted that this initiative marks the club’s first foray into lifestyle products, expressing hope that it will be followed by further fan-centred projects for Sharjah Club supporters and the wider sporting community.