SSSD honours 185 parental care ambassadors

February 14, 2026 / 10:02 PM

Sharjah24: Jawaher Mohammed Abdullah, supervisor of the Awareness Ambassadors Programme, announced that the Sharjah Social Services Department (SSSD) honoured 185 awareness ambassadors as part of the programme’s second theme, “Honouring Parents,” at a celebratory event on Saturday evening at Al Suyoh Family Park. The ceremony, attended by families and children, aimed to reinforce the core values of filial respect among young participants.

The programme was organised in cooperation with the Holy Quran Academy and the General Authority of Islamic Affairs & Endowments.

Second phase builds on earlier success

Jawaher said the second theme, “Honouring Parents,” builds on the success of the programme’s first phase, “Safe Digital Life Ambassadors.” She explained that the initiative aims to instil in children and young people the values of kindness, respect and care for parents and the elderly, turning these principles into daily behaviours.

Activities encourage family interaction

She noted that the programme included more than 15 specialised activities designed to strengthen interaction between children and their families and to assess their understanding of values such as loyalty and gratitude. Each participating ambassador received two accredited volunteer hours from the Sharjah Volunteer Centre for each completed activity, helping them build a strong volunteer record from an early age.