Al Hamriyah enhances environmental awareness in desert areas

The initiative seeks to preserve the desert environment and reduce harmful practices that could negatively impact its natural components, coinciding with the increased popularity of these areas during the winter season.

Direct engagement with visitors

Municipality teams and staff engaged directly with desert visitors, delivering awareness messages about maintaining public cleanliness, protecting vegetation, and following sound environmental practices. These efforts aim to ensure the sustainability of these natural sites for future generations.

Educational activities and outreach

The campaign included distributing symbolic refreshments to visitors and providing friendly educational guidance. This approach encourages responsible practices during picnicking and camping while fostering positive acceptance of environmental messages.

Municipal leadership statement

Mubarak Rashid Al Shamsi, Director of Al Hamriyah Municipality, said: “The ‘Our Winter: Sustainability and Smiles’ campaign reflects Al Hamriyah Municipality’s commitment to strengthening community partnerships in protecting the desert environment and spreading awareness among visitors about the importance of preserving the beauty and environmental integrity of the area.”

Al Shamsi emphasised that the municipality ensures its awareness messages use positive communication and a civilised approach to promote responsible environmental behaviour and enhance quality of life. He added that preserving the environment is a shared responsibility requiring collaboration between government entities and the community.

Commitment to sustainability

Al Shamsi concluded by affirming Al Hamriyah Municipality’s ongoing commitment to environmental awareness campaigns and initiatives, in line with the Emirate of Sharjah’s sustainability goals, to ensure the protection of natural resources and a healthy, safe environment for all.