‘RUWAD Festival 2’ kicks off with participation of 40 projects

January 07, 2026 / 10:38 PM

Sharjah 24: Fatima Hassan Al Ali, the Acting Director of the Sharjah Foundation to Support Pioneering Entrepreneurs (RUWAD), recently shared exciting news about the second edition of the RUWAD Festival. This event kicked off on Wednesday and will run until January 11 at the House of Wisdom, under the theme "Mada." The festival brings together 40 different businesses and aims to help entrepreneurs connect with the public and showcase their products, which in turn can help them grow and expand.

In an exclusive interview with “Sharjah 24,” Fatima mentioned that the festival includes 40 projects—30 of which are commercial businesses and 10 revolve around innovative food ideas. This variety highlights the creative and high-quality entrepreneurial spirit in the emirate, featuring projects in areas like food, fashion, and retail.

She also explained that the festival acts as a lively space for entrepreneurs to showcase their offerings and engage directly with customers. It provides opportunities for collaboration and partnerships among the businesses present.

Fatima concluded by emphasizing that the festival plays a vital role in strengthening local businesses and boosting Sharjah’s economy. She encourages everyone to visit and learn more about the interesting experiences and products of the participants. The festival is open every day from 5 PM until midnight.