RUWAD finalize preparations for its second edition festival

The festival will kick off with an opening ceremony next Wednesday at 5:00 PM, featuring important guests including Hamad Ali Abdullah Al Mahmoud, the Chairman of the Department of Economic Development, and Fatima Al Ali, the Acting Director of RUWAD. Various officials from the government and members of the entrepreneurial community will also be present.

Fatima Al Ali shared that the festival's main goal is to support local businesses by providing them with free, high-quality spaces to display their products and services, particularly in food, fashion, and retail. The festival will include 30 commercial projects run by licensed entrepreneurs, along with 10 innovative food projects.

All preparations for the festival have been completed, ensuring a successful event that will run daily from 5:00 PM to 11:00 PM. Visitors can expect to see a variety of local brands and projects, complete with sales booths, a VIP lounge, and live demonstrations of unique food and beverage concepts that highlight creativity and inspiration.

During the festival, attendees will also have the chance to participate in hands-on product demonstrations that last between 45 to 60 minutes. This will allow visitors to taste and experience the featured products directly, making it an engaging and interactive experience. The festival's setting has been thoughtfully designed, inspired by the spirit and culture of Sharjah.

To ensure that many people hear about the festival, there will be significant media coverage, including social media influencers and representatives from various news outlets who will provide live updates and interviews throughout the event.