Beeah and Sheraa launch DARE 2.0 accelerator to boost innovation

The agreement was signed by Khaled Al Huraimel, CEO and Vice Chairman of Beeah, and Sara Belhaif Al Nuaimi, CEO of the Sharjah Entrepreneurship Centre (Sheraa). This agreement marks a collaboration that applies Sheraa’s expertise in business accelerators to Beeah’s internal innovation priorities, supporting Beeah’s diverse operations across the sustainability, energy, technology, healthcare, and real estate development sectors.

Empowering Beeah staff

DARE 2.0 is an employee programme that empowers Beeah’s staff to adopt a founders’ mindset by dedicating structured time, supported by guidance and resources, to developing ideas that address real operational and strategic challenges across internal sectors. The programme also aims to foster a culture of innovation and encourage experimentation, while ensuring that innovation remains closely aligned with business needs.

The programme is delivered within a structured innovation accelerator framework that supports participants from idea generation through validation and prototyping, via specialised workshops, expert mentorship, and active participation from Beeah leaders. This ensures that the developed ideas are commercially viable and relevant to operational realities.

By establishing a clear pathway that takes ideas from conception through testing to scaling up, the new programme aims to generate high-potential concepts applicable across Beeah’s operations. The programme reflects Beeah’s commitment to continuous investment in its human capital and its focus on building institutional innovation capabilities and developing solutions with tangible impact across the group.

Challenging conventional approaches and build better solutions from within

Commenting on the programme’s launch, Khaled Al Huraimel, CEO and Vice Chairman of Beeah, said: “True innovation stems not only from new technologies but also from empowering human talent to challenge conventional approaches and build better solutions from within. DARE 2.0 provides our employees with the framework, time, and leadership support needed to transform ideas into tangible realities, while ensuring they are directly aligned with Bee’ah’s operational and strategic priorities. Our collaboration with Sheraa enables us to introduce a business accelerator methodology and innovative thinking into our corporate environment, accelerating the transformation of ideas from concept to impact.”

Supporting corporate performance and contributing to long-term sustainable value

Her Excellency Sara Balhaif Al Nuaimi, CEO of Sheraa, added: “The DARE 2.0 programme reflects a clear focus on internal innovation, valuing and addressing employee ideas with a high degree of transparency and accountability. By aligning Sheraa’s business accelerator model with Beeah’s corporate environment, the programme provides a structured pathway to test, develop, and scale ideas, supporting corporate performance and contributing to long-term sustainable value.”

Beeah and Sheraa’s shared commitment

This collaboration builds on Beeah and Sheraa’s shared commitment to fostering innovation, developing talent, and embedding entrepreneurial principles within the organisation to address the complex challenges of sustainability and operational processes in a corporate environment.

Beeah’s innovation-driven strategy is evident across its five integrated sectors: sustainability, energy, technology, healthcare, and real estate development. In the sustainability sector, Beeah has developed one of the most advanced waste management systems in the region, diverting more than 90% of waste from landfills in the Emirate of Sharjah.

In the energy sector, Bee’ah is leading projects in waste-to-energy, hydrogen production from waste, and solar energy solutions, including the expansion of the Sharjah Waste-to-Energy Plant. In the technology sector, Bee’ah is driving digital transformation through projects such as ReLife, Evotec, and ION, and is developing Sharjah’s first Tier III sustainable data centre.

In the healthcare sector, Beeah is developing the Jawahir Boston Medical District and delivering innovative solutions for medical waste management and digital platforms for drug tracking. In the real estate development sector, Beeah is shaping the cities of the future through pioneering projects such as Khalid Bin Sultan City, designed as a model for smart, human-centred urban environments and ready to achieve carbon neutrality.