Expo Centre Sharjah, UK-based IMEX Group discuss cooperation

The talks focused on benchmarking global best practices in organising specialised exhibitions and on attracting major international events, with the aim of accelerating sector growth and strengthening competitiveness at the regional and international levels.

The discussions took place during a meeting at Expo Centre Sharjah between HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, and Carina Bauer, CEO of IMEX Group.

Focus on knowledge exchange and global trends

The two sides reviewed prospects for partnership and ways to expand collaboration in organising specialised events, while exchanging expertise to enhance the performance of the MICE sector in line with evolving global market dynamics.

They also examined global industry trends and stressed the importance of keeping pace with modern event delivery models and management practices. Both parties highlighted the role of institutional partnerships in improving organisational agility and building a value-driven ecosystem for specialised events.

Strengthening Sharjah’s global position

Al Midfa said the discussions are part of Expo Centre Sharjah’s strategy to establish partnerships with leading international exhibition organisers. He noted that such cooperation strengthens Sharjah’s position as a regional hub for specialised events and expands its links with global markets.

He added that the meeting represents an important step towards exchanging knowledge and best practices across the MICE sector to keep pace with global developments in exhibition and event management.

IMEX highlights importance of global partnerships

For her part, Carina Bauer said IMEX Group is focused on expanding its international network. She noted that discussions with Expo Centre Sharjah provided a valuable platform to explore cooperation opportunities and to share expertise in this vital sector.

She added that adopting best-in-class practices and attracting major international events remain central to IMEX’s strategy, and that collaboration with Expo Centre Sharjah will support knowledge exchange and initiatives that drive growth in the MICE sector, both regionally and globally.

Part of broader international expansion strategy

The meeting is part of Expo Centre Sharjah’s efforts to expand its presence in the international MICE landscape through partnerships with global stakeholders and the adoption of best practices, enhancing competitiveness and supporting economic growth.