Beyond images and the role of soft power at Xposure

January 30, 2026 / 9:08 PM

Sharjah 24: At the Xposure International Photography Festival, organized by Sharjah Government Media Bureau, Glenn Gainor, CEO of Hollywood Ventures Group, and Ayten Mirzoyeva, a partner at Vasconi Architects, discuss how storytelling's soft power lies in how local stories resonate with audiences everywhere.

It emphasizes the importance of visual storytelling and films in helping people understand each other, build empathy, and inspire social change. In an upcoming session.

Gainor believes that representation is key when telling stories. He has worked in Hollywood to create empowering films that amplify authentic voices around the world.

He mentioned, during his interview with “Sharjah 24” that Xposure is a platform where people can view genuine images of real people and places from all over the globe.

Ayten is set to speak at Xposure about the evolving nature of soft power and its connection to authenticity and identity in the film industry. She feels that Xposure is an important event where storytellers can share their unique viewpoints and experiences, allowing audiences to see the world through genuine and authentic perspectives.