SP strengthens the role of the family

May 02, 2026 / 4:20 PM

Sharjah 24: In conjunction with the Year of the Family, the Sharjah Police, represented by the Security Media Department, launched a community awareness campaign entitled "Awareness Begins at Home" in cooperation with the Ministry of Education, the Sharjah Private Education Authority (SPEA), the Child Safety Foundation, the Sharjah Family and Community Council Media Office, and Sharjah Children, which is part of the Rubu' Qarn Foundation for Creating Future Leaders and Innovators.

The campaign aims to instill positive behaviours in children and strengthen the role of the family as the primary environment for cultivating values and the foundation upon which an individual's personality is formed, with its influence extending to school and society. The campaign will run for one month.

This campaign is part of SP approach to enhancing the community prevention system by empowering families with modern educational knowledge and skills based on conscious role models, constructive dialogue, and continuous follow-up. This contributes to protecting children from negative behavioirs and instilling the concepts of discipline, responsibility, and upright conduct.

Direct awareness messages to parents and children

Brigadier General Faisal bin Nassar, Director General of the General Department of Community Protection and Prevention, emphasised that the campaign focuses on delivering direct awareness messages to parents and children. These messages convey that values are not instilled solely through theoretical guidance, but rather are cultivated through daily practice within the home. This includes adhering to rules, showing good manners, taking responsibility, respecting public etiquette, and safeguarding property. The campaign also promotes a culture of choosing good companions and fostering the safe use of modern technology.

Range of awareness programmes and materials

The Director General added that the campaign includes a range of awareness programmes and materials disseminated through Sharjah Police's digital platforms. These include short media messages, awareness designs, videos, and content specifically designed for families and children. Furthermore, the campaign involves conducting field activities and educational lectures for parents and their children, in collaboration with relevant authorities. This ensures that the campaign reaches diverse segments of society and amplifies the impact of the awareness message.

Brigadier General Ibn Nassar called on parents to interact positively with the campaign, benefit from its awareness-raising content, and embrace their children with a conscious and responsible dialogue that enhances their awareness of sound values and behaviours, stressing that instilling values in the family is not just an educational responsibility, but a sustainable national investment in the security, stability, and quality of life of society.